 The Social Dilemma: Every Click You Make, Every Stroke You Take, Big Tech Is Watching You
• With all the uncertainty, Big Tech, including, Facebook, Apple, Amazon, Netflix, and Google have advanced exponentially.
• While technology keeps us connected, informed, able to shop, be entertained and makes our lives easier, there is a huge downside.
• Daily, people do Google searches, scroll, and read though their social media feeds on Twitter, Facebook, Instagram, LinkedIn, and other platforms, watch YouTube videos and make purchases on Amazon. |
How Has Digital Marketing Changed in 2020?
• 2020 is close to an end and with everything that has happened in the world, I think it is safe to say I’m not the only one who will not miss it.
• The way companies promote and sell their services or products was impacted.
B2B companies had to come up with other ways to generate leads, as one of their main lead generation • channels, tradeshows, and conferences, was canceled. |
What to Know About Email Marketing in a Pandemic World?
• The digital transformation that has been accelerated by the COVID outbreak has affected all parts of the martech stack, from platforms to apps.
• While the volume of email marketing campaigns has increased, not much attention has been paid to how email marketing itself has had to change.
• While email open rates increased from February to April, one of the top lessons learned from the COVID outbreak is that email marketing campaigns’ data hygiene and upkeep needs to be done on a continuing basis and not relegated to an annual or quarterly, or even monthly task. |
