Facebook Vs Google: Where to Focus Your Digital Ad Efforts

• Facebook and Google ads have a lot of similarities.

• If your business only has the budget to run ad campaigns across one of the two platforms, though, it’s essential to look at the high-level differences between the two.

• There will still be various ways to choose your target audience on Facebook through profile data, location data, and demographics.

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How to Make Your Brand Stand Out on Tiktok

• Amazon, for example, has been able to take advantage of the videos that users create organically to reuse them in their favor and promote certain products.

TikTok users expect to be entertained or informed, or both, with each video, so you have to be absolutely clear about what the end goal is. In terms of content creation, brands need to understand that authenticity, entertainment, and originality are highly rewarded on TikTok. To know more: TikTok is testing the ‘stories’ in the style of Instagram.

• The aforementioned examples from Amazon and Chipotle are a sign that these brands understand that TikTok requires its own approach because it is a different audience that expects to see different content that grabs people’s attention from the first second and is useful and educational, but not boring.

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10 Marketing Trends to Watch in the Second Half of 2021

• As companies prepare for the rollercoaster of holidays that mark the end of the year (Halloween, Thanksgiving & Black Friday, and Christmas & New Year), it is important to outline and explain some of the marketing trends that will prove helpful.

• Brands in 2021 are not just trying to build fantastic products, though that should be a given.

• Within the five years from 2010 to 2014, the major social networks AOL Instant Messenger, Yahoo Messenger, and MSN Messenger ended support for voice chat rooms.

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