How to Make Your Brand Stand Out on Tiktok
• Amazon, for example, has been able to take advantage of the videos that users create organically to reuse them in their favor and promote certain products.
• TikTok users expect to be entertained or informed, or both, with each video, so you have to be absolutely clear about what the end goal is. In terms of content creation, brands need to understand that authenticity, entertainment, and originality are highly rewarded on TikTok. To know more: TikTok is testing the ‘stories’ in the style of Instagram.
• The aforementioned examples from Amazon and Chipotle are a sign that these brands understand that TikTok requires its own approach because it is a different audience that expects to see different content that grabs people’s attention from the first second and is useful and educational, but not boring.