How Content Marketing Empowers You to Understand Your Audience

• Content marketing offers a powerful way to address this problem and enable brands to really get under the skin of their customers….

• Marketers should start by defining (or refining) personas of their key types of customers based on data from their website and social channels, combined with their own knowledge.

• Facebook’s Audience Insights tool can help you learn more about your target audiences, including aggregate information about geography, demographics, and purchase behavior.

Is Email Marketing Effective In 2021?

• To stay relevant in 2021, marketing experts and their clients need to understand the newest email marketing trends and tendencies, as well as what this kind of advertising is about.

• Email marketing is a way to promote your company among the people who can potentially be interested in your services.

• If you’re a new kid on the block, emails can be sent to a diverse group of people unless the team of the email company figures your target audience out.

Spotify Brings New Way to Advertise on Podcasts

• Spotify: This Thursday (2) Spotify announced its newest tool: Spotify Podcast Ads.

• With the growing consumption of podcasts in Brazil, the streaming platform has invested in a new source of revenue, in addition to relying on technology that provides more accurate feedback on how users react to advertisements.

• Other personal information about listeners is of great value to digital marketers, including age, gender, device used, and listener behavior.