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Yours, Hiram & Tabatha Founder and Co-founder Content Mist

Why Structured Content is Essential to Digital Success

• Structuring your content and building a content model goes much deeper than just adding in schema.org or other structured data properties.

• We’re going to be looking at the different elements that should be making up our content, and the attributes that apply to those, and how they all work together in order to tell a cohesive story not just to your users, but also to the search engines and other digital platforms you’re trying to reach new users on.

• You have got everything here from the HTML to the CSS style as well as multiple types of metadata and structured elements within that page
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Start Slowly in Digital Marketing and Build Your Way Up, Retailers Say

• Most of the retailers polled during the webinar – 58 percent – said they are currently investing anywhere from 1 percent to 20 percent of their advertising money in digital marketing.

• Retailers do not need to start at that top figure.

• It is just as important to find a digital partner who is willing to work with your business as it is to find the right investment amount.
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Time to Smell the Change in Advertising

• Digital products, services and app-led selling, advertising, marketing, PR, etc., are the reality of new advertising and marketing.

• When I look at advertising as we know it, I see a sure change making rapid strides.

• This time round, it is not the rabid cry of the digital industry wanting to be heard and acknowledged, a PR-pushed top-down shout to get the digital industry take those important evangelical first steps in a new market.
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