How to Leverage Your 2021 Influencer Marketing on Amazon

• Amazon accounts for about half of all e-commerce sales, and there is no doubt that it is the center of e-commerce.

• With thousands of sellers listed on the platform, it can be difficult to see products by the right buyers.

• According to Marketplace Pulse (2021), Amazon 9.7 million sellers worldwide, of which 1.9 million are actively selling in the market.

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How to Create a Tracking Link – Tools for Tracking Links

• Enter ‘link tracking’ or ‘URL tracking,’ which can be defined as tracking what’s being clicked.

• Tracking links are used to measure the effectiveness and efficiency of marketing activities, channels, and campaigns.

• We recommend using a tracking link whenever you direct traffic to a landing page or website from an external channel.

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What’s Behind Your Web Traffic — Is It Human or Bots?

• What if you learned that 40.8% of the traffic on your website or campaign landing pages last year didn’t originate from an actual human customer?

• Marketing Technology News: Vericast Survey: How Deals Play a Role in Return to Pre-Pandemic Activities.

Bots — software applications that run automated tasks over the internet – are a nemesis for marketers.

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