The Flipside of “the Social Dilemma” – Analytics as the Hero
• I watched the Netflix docudrama “The Social Dilemma” last week and I was struck by the underlying message that social media technology is inherently bad.
• Analytics for good The docudrama suggested that the data we provide social platforms is “poured out” to “systems with almost no human supervision” to “make better predictions about what we are going to do and who we are” Social platforms use these predictive models to drive engagement, growth, and advertising – all powered by analytical algorithms.
• Consider: Connecting with physically distant friends and family around the world • Communicating news and information during times of emergency. Social media has been used during natural disasters and violent situations to bring people to safety. • Linking donors to transplant recipients. • Finding missing persons – whether through forced or voluntary disappearance.