How TikTok’s Uncertain Future and COVID-19 Are Transforming Influencer Marketing

• Since July, influencers have prepared for a potential ban of TikTok in the U. S., with some testing rival platforms like Triller and Instagram Reels.

• In early 2020, apps like Instagram and Snapchat began to dabble with features popularized on TikTok to capture some of its meteoric growth and lure creators back to their established platforms.

• Coupled with the pandemic’s impact on society, uncertainty, and confusion around TikTok‘s future may fast-track the shift in influencer strategy for brands.

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Image by <a href=";utm_medium=referral&amp;utm_campaign=image&amp;utm_content=2692450">Gerd Altmann</a> from <a href=";utm_medium=referral&amp;utm_campaign=image&amp;utm_content=2692450">Pixabay</a>Prepare in Advance: Investments in AI and Innovative Data Tools to Upscale E-Commerce Sales During the Festive Season

• Gift shopping, finding the right present for friends and family, and placing orders before the stock runs out are still the biggest pain points of the festive season.

• It is no secret that e-commerce marketplaces are leveraging Artificial Intelligence to aid online sales and shopping.

• Ways in which AI can boost festive sales: Visual search for what shoppers want: AI-driven visual search helps shoppers to promptly find their desired products and in turn offer a superior online shopping experience.

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How COVID Is Helping Marketers Prioritize Consumer Privacy

• Marketers must proactively integrate consumer privacy into their data practices to maintain customer trust.

• More than a third of consumers say they expect to spend more on online marketplaces because of COVID-19.

• As more people shop online, particularly in categories that involve lead generation, privacy becomes increasingly more important to the customer experience.

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