SEO Strategy vs. Tactics: What is the Difference? A Lot!
• Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. – Sun Tzu.
• Think of strategies and tactics like trying to bring traffic to your website versus bringing in targeted traffic.
• When I started at the new company, I realized that they look at SEO, social media, usability, and PPC as digital marketing tactics to support the overarching strategy.