Building Trust Through Storytelling

• B2B brands also connect with buyers on an emotional level—there is just more than one buyer and they are often convinced using stories and data.

• In reality, impactful storytelling asks brands to identify their buyer’s challenges and create a content experience that motivates the buyer to identify a solution.

• As buyers swap office buildings for home offices, companies have adopted new digital sales techniques to reach and build trust with their prospects and customers.

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Is Your Organization Prepared to Capitalize on Content Marketing?

• Almost 70% of businesses are actively investing in content marketing, and 24% of marketers planned to increase their investment in content marketing this year.

• Digital has driven a huge appetite for content — from articles and blog posts to whitepapers and videos — and it is all too tempting for busy marketers to churn out ad hoc content in order to meet this demand.

• Leading brands are increasingly using data to serve hyper-relevant content based on their audience’s browsing habits, and it is fast becoming an expectation

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SEO Strategy vs. Tactics: What is the Difference? A Lot!

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. – Sun Tzu.

• Think of strategies and tactics like trying to bring traffic to your website versus bringing in targeted traffic.

• When I started at the new company, I realized that they look at SEO, social media, usability, and PPC as digital marketing tactics to support the overarching strategy.

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