The End of Third-Party Cookies: How It Will Affect Advertisers and Publishers
• Brands have long used third-party cookies to track website visitors, improve user experience, and collect data to target ads to the right audience.
• The main advantage of third-party cookies for advertisers was that they enabled the tracking of what users were browsing throughout the entire web within a specific browser, not just on the site on which these cookies had been installed.
• One of their main purposes is to inform users about what data is being used and allow them to choose who to entrust their data to. |