25 Predictions for Social Media Marketing in 2021

• Expect to see further development of Facebook Pay as The Social Network looks to simplify its one-click purchasing options, and new advertising opportunities that highlight products for purchase within posts.

• AR is set to become a key battleground in the tech sector, with Apple also working on its own AR glasses, which are set for release around the same time.

• Because despite the platform’s ongoing popularity, Twitter is largely unchanged, with no major innovation or updates that have altered how people use the app.

Google Adds Third-Party Links in Featured Snippets & the Latest Digital Marketing News [PODCAST]

• Instagram announced a slew of new features aimed at making branded content creation easier for both brands and influencers.

• First, branded content tags are compatible with Reels and Instagram Live to disclose sponsored content.

• In our take of the week segment, Jess Reilly created an epic meme out of one of our favorite Google Ads recommendations.

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• You are making marketing choices that are not driven by strategy or data.

• Just make sure you give yourself time to look into all possible partners before just going with whatever agency you find first.

• It is important to also keep in mind that there are various PPC campaigns within Google Ads to consider.

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