The Kindness Economy vs Facebook’s Outrage Ad Model – an Issue of Control

• At the time of writing, over 500 major brands have pulled their advertising on Facebook and Instagram including the likes of Unilever, Verizon, and Reebok, as they seek to coerce the social giant into taking a more active hand in moderating the hate speech and extremist views that frequently appear on its platforms.

• After all, Facebook offers almost unparalleled precision in terms of individual ad targeting, but a lack of nuance when understanding the wider contexts of ad placement that are of at least equal importance from a brand safety perspective.

• Every major social media platform with its own automated ad model faces similar issues which is why some brands have taken the decision to temporarily cut ad spend on them entirely.

• For advertisers participating in the boycott, their participation is not just a political statement but also a chance for them to reassert some control over their marketing.

Emotional Brand Experience Can Convert Potential Customers Into Regular Customers Shenoy Muralidhara Huntsman Advanced Materials Araldite

• While the business world continues to evolve year after year, there is a growing need for brands to regularly alter the ways they advertise themselves to be most effective in today’s competitive marketplace.

• This is common knowledge for areas of marketing like digital publishing and social media, where there are significant shifts in the landscape, every few months with the launch of new platforms and changing algorithms.• According to a PwC report, 42% of consumers admitted paying more for friendly, welcoming customer experience and 52% would pay more for efficient and quick customer experience.

• Potential customers convert into regular customers when they start experiencing an emotional bond with a brand.

Microsoft Cuts MSN News Staffers in Move Toward AI Editors

• The change comes six weeks after the technology giant told about 50 news production contractors their tenures at MSN would not last beyond June 30.

• Since 2014, MSN has whittled down its original news-gathering operation, instead of partnering with other news sites and paying them to redistribute their content.

• The Guardian reported that the company’s AI software in early June confused two mixed-race singers from the British band Little Mix.