Image by <a href=";utm_medium=referral&amp;utm_campaign=image&amp;utm_content=2618102">StockSnap</a> from <a href=";utm_medium=referral&amp;utm_campaign=image&amp;utm_content=2618102">Pixabay</a>Podcasts Can Make or Break a Brand

• With an approximate audience of 106 million listeners a month, a podcast can make or break a brand–learn the tricks to becoming a successful guest.

• Sky Cassidy, co-host of the podcast If You Market They Will Come, puts it this way: “The fuel that drives many successful podcasts is the quality of the guests. But for those wanting to boost their success as a podcast guest, it is important to understand how to give a great interview, or else you might cause more harm than good.”

• Kelly Glover, founder of the Talent Squad Agency, discussed the advantages and dangers of being a guest in a podcast on Episode 90 of the If You Market podcast “How to Be A Podcast Guest with Kelly Glover,” hosted by Cassidy and JOTO PR Disruptors CEO and Chief Strategist Karla Jo Helms.

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Image by <a href=";utm_medium=referral&amp;utm_campaign=image&amp;utm_content=4297726">launchpresso</a> from <a href=";utm_medium=referral&amp;utm_campaign=image&amp;utm_content=4297726">Pixabay</a>How to Grow Your Small Business Combining Google & Facebook Ads

• Formerly an e-commerce platform, Amazon targets audiences towards the end of the buyer journey; these audiences already have a solid grasp on what they want, using Amazon’s integrated search engine to specifically seek out specific products.

• While Facebook, and especially Google, can both target these bottom-of-the-funnel audiences, they shine as discovery platforms that target audiences towards the beginning of the buyer journey during the awareness and consideration stages.

• Although social selling is certainly on the rise, it’s not quite there yet, with the duopoly remaining focused on brand discovery and offering small businesses an opportunity to position themselves in front of the right eyes, at the right stage of the funnel; a time when audiences are open to discovering new brands and considering possible solutions.

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Why Is Digital Marketing Important for Any Startup Business?

• Any startup business generally does not have a sufficient budget for marketing.

• During its initial days, all the startups start with just a minimal amount of funds.

Startups are just big ideas and a lot of hard work to compete with the big names in the same market they plan to get in.

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