LinkedIn’s Advertising Business Is on the Rise, While User Engagement Remains Solid
• As per Microsoft’s FY21 Q2 update, posted last week, LinkedIn sessions grew 30% in the last three months of 2020, while the platform’s total revenue increased 23% in the period.
• As outlined by Microsoft: “We once again saw record levels of engagement across the platform, as LinkedIn’s nearly 740 million members use the network to connect, learn, and find new opportunities. Sessions increased 30%. Conversations were up 48%. And hours spent on LinkedIn Learning were up 2x, compared to a year ago.”
• LinkedIn has never been totally forthcoming about active users, as such, preferring instead to report total ‘members’, which is not a comparable metric, but we did once get a little more data on actual platform usage trends over time, while we now only get a brief mention within the broader context of Microsoft’s overall product suite.
Traditional Marketing Versus Digital Marketing
• According to forecasts by media investment company – GroupM, overall ad spending will likely fall by 11.8% worldwide.
• As a digital marketing specialist and the owner of multiple successful vehicle history websites, Jesse
• Willms believes that while traditional marketing still has its place, it isn’t what it used to be.
• Outlining the history of traditional campaigns and why companies are moving to digital marketing, Jesse he provides an overview of everything you need to know to know about marketing in the 21st century.
‘I Miss Gossiping!’: How the Invite-Only Social-Media App Clubhouse Is Making the Art World Fun Again (Even Without the Parties)
• Something was happening—the art world was meeting up.
• After a new slew of art fair postponements last month, and as it becomes increasingly likely that art-business-as-usual is still far off in some hazy, post-vaccine horizon, Clubhouse is here, giving us some of the networked, buzzy energy we’ve been missing.
• A buttoned-down but professional communication platform, its various rooms pop up to offer a kind of social hour where one can chat about the art business and, while not necessarily seal a deal, still walk away with a fistful of business cards.