Influencer Marketing: What Is It & Where Is It Going?

• DTC brands, in particular, are gathering tools and techniques to simply keep up with social commerce trends, not the least of which is the marketing power of this growing content creator world.

• Influencer worth is a hot topic these days, not because it’s debatable whether influencer marketing works, but because marketers keep discovering new ways in which influencers generate returns. Simultaneously, social creators are coming to terms with their worth. Equitable pay for influencers is a growing movement as brands move away from traditional (and costly) ad and content design. The most popular influencer performance metrics are: Influencer media value. Reach. Content. Engagement. Conversions. INFLUENCER MEDIA VALUE. Influencer media value, or IMV, is the influencer expression of earned media value (EMV). “

• Influencers with a higher IMV generally produce more valuable engagement per post on behalf of their brand partnerships.
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The Transformation to True Digital Healthcare

• How can we build a healthcare system that can, will, and must open this digital front door, while ensuring that patients and providers can both navigate their way through it, and importantly, find a connected, accessible, easy-to-navigate experience once on the other side?

• With many U. S. adults covered by employer-sponsored health plans, employers continue to play a critical role in providing healthcare coverage and facilitating care delivery in the country—and healthcare purchasers today are invested in implementing the right kinds of solutions and options that will deliver the most value for their employee populations.

• Despite existing contracts with carriers/plans and the contracts that carriers then have with providers, employers are increasingly adding digital solutions to their benefits suites, including those for targeted populations (e.g., diabetes support solutions, mental health solutions, etc.).
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The Future of Digital Identity Is Already in Your Hands

• Paul McGuire: We all have a “real-world” identity – a person with a name, address, a bank account, a passport, or ID card, perhaps a driving license.

• Such freedom comes at a cost – it is hard to prove a digital identity, and many of the current approaches (email password SMS PIN code) add complexity for the user, without actually addressing the core – which of these identities can be trusted?

• Online, trust is even more important because it is much easier to create fake identities and much harder to know who can be trusted.
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