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Email Marketing Proved to Be Essential in 2020

• Despite being a trying year for advertisers, email proved an essential tool for creating connections with consumers and strengthening existing relationships.

• 53% of respondents in the 2020 State of Email, Fall Edition report from Litmus, anticipated sending more email in 2020 then 2019.

• Overall, emails sent in 2020 a year when brands had to be agile and adaptable were more personal, more focused on corporate social responsibility and less intent on simply selling products.

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TikTok Launches New Small Business Resource Center for Marketers

• As it continues to expand its business offerings and ad options, TikTok has launched a new Small Business Resource Center, which includes a range of case studies, creative tools and explainers to help SMBs tap into the fast-growing app.

• As explained by TikTok:”From success stories to creative tools and free webinars, it has everything you need to grow your small business on our platform.”

• As noted, the platform includes a range of helpful tools, including case studies: And creative tools for your campaigns: There are also webinars, details on TikTok ad and performance metrics, and links to a range of other business resources.

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How to Streamline Your Marketing Processes for Better Productivity

• Marketing may seem straightforward but there is a lot of strategy behind it, and it can take a lot of time to implement the perfect campaign.

• As such, when you streamline your process – it can save you time, allow you to ensure you are managing each digital marketing medium effectively, and to analyze and improve.

• This first thing you need to do is make sure you have a strategy in place.

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