Content Marketing in Times of Disruption

• While these, and other future disruptions, are capable of driving a wedge between businesses and their customers, they also provide brands with opportunities to distinguish themselves through empathetic content marketing that supports both audiences and business goals.

• Creating a rapid response team or workflow is one way to set your brand up for success when current events take an unpredictable turn.

Marketers need to audit their existing processes to clearly define what each member of their team is responsible for, what it would take to halt automated messaging, how to get a hold of stakeholders, and which channels will be used to deliver those responses.

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How to Make Your Marketing Emails More Effective

• It may be a combination of things: an excellent subject line, a coupon, or the content within the email.

• To guide you in this email adventure, we’ve developed a list of some of the best tips for writing effective emails that your subscribers will not only read but will be excited to receive.

• Although your subscribers love your brand, they don’t want to hear from you every single hour of every day.

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How Brands Should Use Instagram PR During Work-From-Home Mode

 Is Martha Stewart’s recent drunk-posting the best new Instagram PR strategy to get media coverage and engagement?

• Today’s Instagram for PR mode is all about vibrant community, cultural relevance, and visual expression.

• More importantly for brands, 83% of people use Instagram to discover new products or services and 72% make a purchase after seeing something on Instagram.

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