Content Marketing in Times of Disruption

• While these, and other future disruptions, are capable of driving a wedge between businesses and their customers, they also provide brands with opportunities to distinguish themselves through empathetic content marketing that supports both audiences and business goals.

• Creating a rapid response team or workflow is one way to set your brand up for success when current events take an unpredictable turn.

• Marketers need to audit their existing processes to clearly define what each member of their team is responsible for, what it would take to halt automated messaging, how to get a hold of stakeholders, and which channels will be used to deliver those responses.

How to Make Your Marketing Emails More Effective

• It may be a combination of things: an excellent subject line, a coupon, or the content within the email.

• To guide you in this email adventure, we’ve developed a list of some of the best tips for writing effective emails that your subscribers will not only read but will be excited to receive.

• Although your subscribers love your brand, they don’t want to hear from you every single hour of every day.

How Brands Should Use Instagram PR During Work-From-Home Mode

• Is Martha Stewart’s recent drunk-posting the best new Instagram PR strategy to get media coverage and engagement?

• Today’s Instagram for PR mode is all about vibrant community, cultural relevance, and visual expression.

• More importantly for brands, 83% of people use Instagram to discover new products or services and 72% make a purchase after seeing something on Instagram.