 Brand Integrated Content on Digital Media: an Untapped Opportunity for Marketers in the Post COVID World
• At a time when social distancing continues to be practiced, traditional touchpoints such as print, ATL, and outdoor, on-ground promotional activities need to be transitioned to mobile and digital forms/mediums of marketing.
• Given that the efficacy of traditional mode of advertising is declining brands need to explore new ways to ensure their brand message is communicated to the target audience.
• In this form of marketing, digital content producers work with advertisers to integrate their brand, messaging, product in the thematic content to drive organic viewership, generate traffic, and brand consideration. |
How Businesses Can Utilize Digital Marketing During the Recession
• How can businesses utilize digital marketing during the recession to pull through the other side stronger than ever?
• Digital content will always be key for any modern-day business.
• If your customers cannot find you and your content, how can they buy from you? |
Engage Differently: Marketing Digital Tools in a Time of Crisis
• For many who banked in traditional ways, including visiting branches to make deposits and transfers and mailing paper checks for payments, there was only one real solution: Quickly get up to speed with online banking and mobile banking, including remote deposits, e-payments, and person-to-person transfers.
• To support the overnight increase in consumer interest, banks needed to quickly re-evaluate their marketing of digital tools.
• There was a clear opportunity for financial institutions to educate consumers and drive the adoption of digital and electronic payment solutions, but there was a catch. |
