2021 Social Media Marketing Best Practices


• It comes in many different forms — organic posts, sponsored content from influencers, digital ads, and product listings — on a variety of channels, from Instagram to YouTube to Pinterest.

Social media allows you to both broaden your audience and narrow it at the same time: while you can make your public, organic content available to anyone and everyone on social apps, you can also target your content toward relevant segments of the millions of people who use social platforms every day.

• If you want to build a community around your brand or niche, try Facebook and Pinterest, where you can easily post instructional content and lifestyle images to large groups of friends and followers.

Read More


Yes, Your iPhone Is Taking ‘Invisible’ Pictures of You

• As the iPhone user stares blatantly at the device, Thomason’s digital camera captures the iPhone snapping multiple infrared images every 5-10 seconds.

• While this discovery may cause some users to panic, Apple claims this is actually just an aspect of the iPhone that allows users to control their face ID and Animoji (the animated emoji function).

• According to Apple, this feature was first debuted as the iPhone X’s most groundbreaking function; since it is not even discernible at first glance, even though it literally stares you in the face.

Read More


The Role of SEO in the Modern-Day Enterprise Martech Stack

• COVID accelerated the shift to digital, and now CMOs and marketing leaders are turning to SEO and digital channels and technologies that, according to Gartner, account for almost 80% of budgets, with 59% of that going towards owned and earned digital media such as websites, SEO and mobile marketing.

• In this article, I share insights into the role and importance of SEO in modern-day marketing technology stacks.

• Once a siloed channel, SEO is now part of holistic PPC and digital activities because SEO represents the most dynamic opportunities to understand the voice of the customer.

Read More