|Council Post: How to Shift Your Marketing Mix When Events Get Canceled
• Whether because of the coronavirus or something else, how do you pivot quickly when an event is canceled?
• What if we do see wholesale postponements and cancelations of industry events that are key parts of our marketing schedule?
• I don’t think there’s such a thing as too much media relations. If you don’t have a good PR team or an outsourced service, get one. I’ve worked with some amazing PR firms recently that deliver great opportunities. Now’s the time to step on the PR gas.
• That means more and better-written content, more and better video content, and delivery through more and better online channels.