Ways to Improve Engagement with Email Marketing

• There are several reasons why your business needs email marketing to reach its goals and continue growing.

• You can create email campaigns that promote your products, improve engagement, and increase conversions.

• Not only is it convenient to spread your marketing messages with email marketing software, but it’s also easy for subscribers to receive that information.

It’s Time to Create Better Instagram Content for Your Company

• Creating posts that build relationships with your audience and highlight who your team is as a group of humans.

• The goal was to show our audience we are real people, we’re still working hard, and we’re keeping our values during a challenging time.

• As you can see, this post has multiple slides that break down content without your audience having to click a “link in bio” to learn something new.

Flights of Fantasy: How Will Technology Disrupt Your Future Holidays?

• Carolyn Corda, chief marketing officer of traveler intelligence provider Adara, expects to see “a growth in air travel, particularly in the Asia Pacific, as a result of rapid economic growth and rising air connectivity”. • All four of the future-facing experts The Drum speaks to on this topic call out VR as either a future form of travel in itself – a ‘virtual break’ – or an important means of seeking out the next trip.

• Futurist Tracey Follows, who founded the strategic foresight consultancy Future made, says that while she isn’t suggesting people will be taking virtual holidays by 2029, “at some point, they probably will be”.

• Understanding what people really want from travel, and creating experiences around that, will be key to winning in 10 years’ time.