Why Real Instagram Followers Matter and Where to Find Them

• Real Instagram followers make you relevant regardless of your activity.

• This social platform attracts more than 1 billion people using Instagram every month. These users come from all over the world, and they are the fuel that makes this social media machine work so well.

• Instagram followers that are real abiding by the Instagram rules and regulations.

Marketing Minute: If You’re Not Racing to the Top, You’re Racing to the Bottom

• Will 2020 be the year you continue your race to the top, or will you begin a race to the bottom?

• Leveraging this understanding allows you to position yourself to stand out as a viable and obvious choice for your potential customer.

• Personadesign.ie offers a helpful article, “Brand Differentiation: 30 Ways to Differentiate Your Brand,” that can get your creative juices going.

Why You Must Keep Marketing During Covid-19

• Some franchisees have been marketing to the wrong customers; some have been using the wrong media; some haven’t been marketing at all.

• During challenging times, it is natural for many owners to make quick, emotional decisions that lead to massive shifts in how they connect with guests.

• Here are some commonly heard, and concerning, phrases regarding local advertising strategies, along with some ideas on how marketing can help you start reaching the right customers.