Can you still make a sales pitch in the era of COVID-19?

It’s a whole new world out there and keeping a positive attitude can be taxing. We always find quotes helpful when we need inspiration and a boost. So, we wanted to share a favorite thought with you. Hopefully, you will find it inspiring: “Do not let what you cannot do interfere with what you can do” (John Wooden). In this newsletter, you will find an interesting conversation about Sales and Marketing in the Age of COVID19. Also, how CDP companies are radically rethinking their strategies, the way they operate now, and how this Pandemic is changing the way content is consumed. Be safe, healthy, and stay positive! We’ll get through this.

Yours, Hiram & Tabatha Founder and Co-founder Content Mist

Sales and Marketing in the Age of COVID-19: Not Business as Usual

• Annan discussed the issues faced by sales and marketing during the crisis with Tibor Shanto, Principal of Renbor Sales Solutions, at a recent ITWC webinar.

• As for sales, Shanto said he sees them divided into two camps: those on the sidelines looking and talking, and those who are anxious but acting.

• Shanto had little sympathy for salespeople who say they feel guilty about making a pitch when people are suffering.

Pandemic Whets Appetite for B.C. Firms’ Content, Tech – Entertainment, Media & Sports

• From concept to execution, a podcast produced by Pacific Content usually takes four months to launch.

• The rate Send to News charges advertisers per impression has dropped since the pandemic.

• Pratt, meanwhile, believes the pandemic will change the way content is consumed and many of those habits will likely stick around after the pandemic subsides.